Horton, Smith & Associates

Tough times are forcing medical groups to take a hard look at their fundamental business strategy.  How can a group sustain profitability in the current economic climate?  There are two options: reduce expenses or grow profitable service lines and high-margin specialties.

Because of the length of the economic downturn, most physician practices have cut spending to the bone.  This leaves the growth strategy as the best option, but groups must overcome some inherit growth obstacles:

1. Culture of individualism
2. Physician protective instinct
3. View of recruitment as an administrative function

Overcoming these obstacles requires involvement from all levels of the practice.

1. Governance – Making recruiting a high priority
2. Leadership – Managing the strategy
3. Physician Leadership – Ground support
4. Front Line Physicians – Team Effort

For medical groups that want to thrive during these tough times, creating a powerful recruitment platform is the key to maintaining profitability in the years ahead.

Horton, Smith & Associates and our President CEO Fred Horton will be offering a live webinar on April 29th, 2010 at 2:00pm CST to discuss these points in depth.  Opportunities are limited, so please reserve your slot now.  To sign up for the webinar go to www.hortonsmithassociates.com, fill out the information on the Webinar Series page of our website.  Please be sure to select “Growing Your Medical Group in Tough Times” under “Upcoming Webinars” and click on “Submit my Webinar Registration”.  A confirmation email will be sent closer to the webinar date.