Horton, Smith & Associates

HSA's own Bob Bregant in the news http://bit.ly/fcehtF

Horton, Smith & Associates will present a free live webinar created to help healthcare organizations work toward successfully installing a Physician Retention Program.  The ultimate goal of such programs is to create a world class physician oriented culture and to retain physicians both early and long in their careers with the entity.

This webinar will provide an overview of the areas normally included under a strong retention program and will also delve into each with suggestions on how to formally structure your specific program.  As with most things, a comprehensive, multidisciplinary approach is best when creating and installing such a program.

 Horton, Smith & Associates, our CEO Fred Horton and Director of IT Larry Spencer will be offering this free live webinar on June 24th, 2010 at 2:00pm CST to discuss the creation of a Physician Retention Program in depth. Opportunities are limited, so please reserve your slot now.  To sign up for the webinar go to www.hortonsmithassociates.com, fill out the information on the Webinar Series page of our website.  Please be sure to select “Physician Retention Program” under “Upcoming Webinars” and click on “Submit my Webinar Registration.”  A confirmation email will be sent closer to the webinar date.

Tough times are forcing medical groups to take a hard look at their fundamental business strategy.  How can a group sustain profitability in the current economic climate?  There are two options: reduce expenses or grow profitable service lines and high-margin specialties.

Because of the length of the economic downturn, most physician practices have cut spending to the bone.  This leaves the growth strategy as the best option, but groups must overcome some inherit growth obstacles:

1. Culture of individualism
2. Physician protective instinct
3. View of recruitment as an administrative function

Overcoming these obstacles requires involvement from all levels of the practice.

1. Governance – Making recruiting a high priority
2. Leadership – Managing the strategy
3. Physician Leadership – Ground support
4. Front Line Physicians – Team Effort

For medical groups that want to thrive during these tough times, creating a powerful recruitment platform is the key to maintaining profitability in the years ahead.

Horton, Smith & Associates and our President CEO Fred Horton will be offering a live webinar on April 29th, 2010 at 2:00pm CST to discuss these points in depth.  Opportunities are limited, so please reserve your slot now.  To sign up for the webinar go to www.hortonsmithassociates.com, fill out the information on the Webinar Series page of our website.  Please be sure to select “Growing Your Medical Group in Tough Times” under “Upcoming Webinars” and click on “Submit my Webinar Registration”.  A confirmation email will be sent closer to the webinar date.

For those of you who were unable to attend, we have posted our latest webinar (The CEO's Role in Physician Recruitment) on our website. Please check it out here

Despite the growing Physician Shortage, many hospitals and medical groups view recruiting as solely an administrative task. To survive in our current environment organizations need to make physician recruiting a leadership level priority or they will risk encountering:
1. Existing physician resistance
2. Inadequate resource support
3. Internal support alignment issues

High-Level commitment and accountability will create a focus on recruiting resulting in an increase in:
1. Strategic Support
2. Economic Support
3. Tactical Support
4. Effective Planning

Building a culture of Recruiting Excellence will position your organization to better weather the existing physician shortage. This can only be accomplished by making Physician Recruitment a leadership level priority.

Horton, Smith & Associates and our Executive Vice President Bob Bregant will be offering a live webinar on March 25th, 2010 at 2:00pm CST to discuss the need for leadership engagement in physician recruitment. Opportunities are limited, so please reserve your slot now. To sign up for the webinar go to www.hortonsmithassociates.com, fill out the information on the Webinar Series page of our website. Please be sure to select “The CEO’s Role in Physician Recruiting” under “Upcoming Webinars” and click on “Submit my Webinar Registration”. A confirmation email will be sent closer to the webinar date.

For more information on how Horton, Smith & Associates can help you meet your physician recruitment goals, please contact:

Jim White
Executive Vice President
jwhite@hortonsmithassociates.com
Phone: 1-800-398-2923
Fax: 1-888-238-4715

This year, our firm has had the distinct pleasure of expanding our executive staff, and we feel that they will play a major role in our continued success. Their profiles were recently published in the "People on the Move" section of the Kansas City Business Journal. Below is an excerpt from that article:

Jim White has joined Horton Smith & Associates as executive vice president of business development. White leads efforts in operations, market analysis, product development and promoting growth in markets. White previously worked with a national pharmacy benefit manager and a national insurance carrier. He has 20 years of experience in various facets of business.


Joni Hammer has been promoted to director of contingency placement at Horton Smith & Associates. Hammer has a strong background in the staffing industry and health care recruiting, including experience in sales and marketing.




BN Parsa has joined Horton, Smith & Associates as Executive Vice President and Chief Medical Officer. Parsa's previous roles have included Medical Director, staff physician, Psychiatrist, treatment team leader and psychiatric consultant for fitness to practice and competency assessments.